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Gowan Company Announces Registration of New Rice Herbicide for Colombian Rice Growers

Along with its partner SDS Biotech, Gowan Company is pleased to announce  Avanza® 400 SC Herbicide has been granted registration in Colombia.  Avanza® is a 400 gram/liter SC formulation containing benzobicyclon, an HPPD inhibitor that has been widely used in rice in Asia for a number of years. 

This is the first Latin American registration of a product containing benzobicyclon and it will be a key product for growers in this region. Avanza® is unique in that it has been shown to control grasses and sedges resistant to currently available commercial products. Avanza® is registered for use as an early season treatment in an integrated rice weed control program. 

“Gowan is enthusiastic about Avanza®,” said Juli Jessen, Gowan CEO. “The new mode of action in rice gives outstanding control of a range of weeds. It will fit well for Colombian rice producers facing herbicide resistance.”  

Junichi Takahashi, President & Representative Director of SDS Biotech K.K., said “SDS is very pleased about the  registration of Avanza® in Colombia. Based on the proven benefits of benzobicyclon use in Asian countries and the Colombian field trials, Avanza® is expected to be an excellent herbicide for Colombian rice growers.” 

About Gowan:  Gowan Company, based in Yuma, Arizona, USA, is a family-owned developer, registrant and marketer of crop protection products, seeds, and fertilizers. Gowan champions technology for agriculture and horticulture through innovative product development, public advocacy and quality production.

About SDS Biotech K.K.: SDS Biotech K.K., an affiliate of Idemitsu Kosan Co., Ltd., based in Tokyo, Japan, is listed in the second section of the Tokyo Stock Exchange.  The lines of business of SDS Biotech K.K. are production, importation and sales of agricultural chemicals, industrial biocides, public health products and specialty chemicals.