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Director of US and Canadian Marketing Eric McEwen Featured in Greenhouse Grower

Gowan’s Director of Marketing for the US and Canada was featured in a recent article about biosolutions by Greenhouse Grower. The article by Julie Hullet, Senior Editor of Greenhouse Grower, shared the perspectives of several people in the biological sector. Below is Eric’s excerpt from the article.

Eric McEwen, Director of U.S. and Canadian Marketing for Gowan, says labor and energy costs are often the biggest challenges at a greenhouse operation. Gowan has responded to this by providing reliable crop protection products to allow growers time to manage other challenges, such as labor and energy costs. Therefore, growers are looking for crop protection products that consistently perform.
“Growers want a product that is reliable and they know will perform,” he says. “Duration of control is important because spraying more often takes away management time and requires additional labor. Growers also want easy mixability and applicator safety.”
Furthermore, McEwen says growers want soft chemistry that is safe to beneficial insects. More growers are using beneficials, so they are looking for chemistries that will not harm those insects.
“Growers are looking for softer, but still effective, products,” he says.


To read the full article on greenhousegrower.com, click here.