Social & Digital Marketing Communications Coordinator

Location: Yuma, AZ

Department: Communications

Reports To: Global Communications Manager

Assignment Type: full-time

Craft a digital media strategy and plan to improve traffic and engagement with Gowan’s website and social media platforms as well as improve the effectiveness of E-mail marketing campaigns and other digital marketing avenues. Create a consistent, integrated corporate identity for Gowan on all digital platforms to help grow awareness and excitement about the company and its products.

 Key Responsibilities:

  • E-mail Marketing Management: Work with sales staff and product managers to create and implement effective, timely E-mail marketing campaigns.
  • Social Media Strategy: Improving Gowan’s digital presence on all Social media accounts. Craft a content plan and “voice” for Gowan for each social media platform:  
    • Twitter
    • Facebook
    • Instagram
    • LinkedIn
    • YouTube

 

  • SEO & Web Management: Maintain a relevant, fresh look for the gowan.com website. Find opportunities for content integration.
    • Evaluate metadata to maximize SEO on Gowanco.com website and other digital platforms
    • Creation of new, relevant areas of website (i.e. customer testimonials, etc.)
    • Web banners / promotional updates
    • Adding press releases
    • Uploading global job openings if required 
  • Digital Marketing Strategy: Find additional digital advertising mediums for marketing promotions (Google AdWords, banner ads, paid search, etc.).
  • Photo / Graphics Researcher
    • Work with freelancers, universities, etc. to obtain new pics of pests/mites, etc.
    • Research required photos for new marketing pieces and website
    • Research  the best stock photography options
    • Organize existing media in an intuitive, accessible manner for other employees

 

  • Intranet (Sharepoint) upkeep and organization
    • Uploading IBs
    • Working with PMs to ensure IBs on SP are current
    • Working with IT to help reformat / improve project workflow
    • Uploading various other tools and resources for sales and PMs.

 

EXPERIENCE/EDUCATION REQUIRED:

  • Associates or Bachelor’s degree in Marketing, Communications, or similar OR minimum 2 years’ experience in a marketing/communications role.
  • Adobe Creative Suite Experience preferred (InDesign, Photoshop, Illustrator)
  • Agriculture experience preferred but not required

 

REQUIRED SKILLS / QUALIFICATIONS:

  • Ability to work in a fast-paced environment and achieve important deadlines on your own
  • As well as the ability to work well within a team environment where collaboration is critical
  • Must have interest in design and aesthetics
  • Strong organization skills
  • Strong communication skills
  • Strong interpersonal / relationship building skills
  • Solid work ethic

 

*Must be legally authorized to work in United States*

 

Please submit resumes:

Gowan Company

Attn: Human Resources Dept.

370 S. Main St.

Yuma, AZ 85364

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